Pass the Playbook Get your playbook

Ten sales plays for your business. On the house.

You don't need another list of things you could do to grow.

Tell me what you sell, who buys it, and what you've already tried. I'll turn it into ten specific sales plays, ranked by how fast each one can get you to a dollar, including who to go after, what to say, and the one number to track.

No course. No strategy deck. No call to sit through.

Get My Playbook

Two playbooks a week, in the order the forms come in. Everyone else gets waitlisted.

You probably don't need more sales ideas.

You already know you could:

  • Post more.
  • Run ads.
  • Cold email people.
  • Ask for referrals.
  • Go to events.
  • Chase partnerships.
  • Fix your website.
  • Start posting on LinkedIn.
  • Make more content.
  • Try whatever worked for that founder you follow.

The problem isn't knowing there are things you could do. It's knowing what you should do next.

  • Who exactly should you go after?
  • What should you actually say to them?
  • Which offer should you lead with?
  • What should you try first?
  • And how long should you give it before deciding whether it's working?

That's what the playbook is for. Instead of giving you more ideas, I give you ten actual plays and the order I'd run them in.

Give Me the Plays

What you get

Ten sales plays built around your actual business. Not generic advice like "build partnerships" or "do outbound." Each play tells you:

  • WhoThe exact type of person or business to go after, and where to find them.
  • What to sayThe opener, offer and follow-up, in words you can actually use.
  • What it costsThe time, money or both required before you commit to it.
  • The numberThe one thing to track so you can tell whether the play is working.
  • When to run itYour plays are ranked by speed to first dollar, with a 30-day run order so you know where to start.

I built this because it's what I wanted.

I sell for a living. I also built Good Day Optics from $0 into a high-six-figure outdoor eyewear brand while working a day job.

And building it taught me something: I rarely needed more strategy. There was already an endless amount of advice telling me what I could do.

What I wanted was someone who understood my business to look at everything, cut through the noise and say:

Do this. Then this. Then this.

  • Tell me who to go after.
  • Tell me what to say.
  • Tell me what number matters.
  • Then let me go run it.

So that's what Pass the Playbook does.

Who it's for

Pass the Playbook is probably a fit if three things are true:

  • You're already selling something. There's a real product or service, a real price and at least a few real customers.
  • You're willing to run the plays yourself. This isn't a report to hand to an agency and forget about.
  • You'll actually test them. I ask you to run at least three plays in the first 30 days and tell me what happened.

Still at the idea stage? Come back once you've sold something. The plays get a lot better once there's a real business to work with.

How it works

  1. Give me five minutes of context

    Tell me what you sell, who buys it, what it costs, how you're currently getting customers and what you've already tried. Your website or Instagram does the rest.

    No discovery call required.

  2. I build your ten plays

    Within a week, you'll get ten sales plays built around your business. They're ranked by speed to first dollar and organized into the order I'd test them over the next 30 days.

  3. Run three

    Don't try all ten. Start at the top and run at least three.

  4. Tell me what happened

    Thirty days later, I'll send you one email. Tell me what worked, what flopped and what surprised you.

    Then pass this page to one founder who could use it.

It's free. Here's the deal.

There's no charge for the playbook. I ask for three things instead:

  • Run at least three plays in the first 30 days.
  • Reply to the 30-day check-in and tell me what happened, good or bad.
  • Pass the Playbook to one other founder.

That's it. The more founders who actually run the plays and report back, the better the next playbook gets.

Every playbook's on the house. Pass it on.

Get your playbook

Give me five minutes. I'll give you your next 30 days of sales moves.

Answer the questions below so I can understand what you sell, who buys it and where you're currently stuck. I'll use that to build ten sales plays specifically for your business, ranked by how quickly I'd test them.

Two playbooks are built each week in the order they're submitted.

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Who's behind this?

Jared. Twenty years in sales across industries that have nothing in common: beer, industrial services, outdoor gear. Founder of Good Day Optics the rest of the time.

I built Good Day from Edmonton one customer at a time, and I'd rather give another founder something they can actually go run tomorrow than another strategy deck to admire.

Instagram: @passtheplaybook
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